OrARoundabout
Rock n' Roll Doggie Band-aid
- Joined
- Jul 1, 2007
- Messages
- 4,333
...take a page out of Coldplay's book?
You have to admit, even if you are not a Coldplay fan (Which I'm not...really...that much...okay, just alittle), their marketing team has brilliantly executed their entire campaign regarding the music of Viva La Vida.
Here are some things they have done:
-Coldplay has released two songs for free off of their website:
1. Violet Hill
2. Death and All its Friends
3. (One more supposedly on its way)
-Held a free show at Madison Square Garden and Barcelona plus a secret show at the Hammerstein Ballroom 2 weeks ago.
-Released a music video for free off of their website and iTunes:
1. Lovers in Japan (U.S)
-For each show, they reserve between 15 to 35 floor seats, which are given out AT RANDOM to people within the upper level floors. They even perform 3 songs within the crowd, towards the back of the venue.
-Within 6 months of the debute of Viva La Vida, they will release Prospekts March, which features 6 new songs, excluding 3 rumored hidden tracks and two remixs, one called of Lost+, featuring Jay-Z (...Random...)
By the end of June 2008, they had debuted at #1 on almost every major music chart and sold more downloads than any album in digital history, surpassing the previous record held by John Mayer's Continuum. As of November, they have the best selling album of the year. (Not a result of brilliant music making)
COLDPLAY FANS ARE VERY, VERY HAPPY CAMPERS.
I think this approach IS EXCELLENT for any band, especially one FAR BETTER than Coldplay...such as...I don't know...U2.
Everyone wins here, fans are happy, managers are happy cause the record sales have been fantastic (Sound good to you, Paul?) and the band receive free publicity for their little freebies (A drop in the bucket for a band as massive as U2).
In a world where digital download dominates and free of charge downloads of entire albums (A la Radioheads, In Rainbows) is deemed too risky by most...isn't this the best avenue for U2 to take? A free song a couple weeks before the albums comes out, a couple of free shows (Yeah, I know the Brooklyn Bridge was free but I mean in the Garden or something)...a little new material, every couple of months instead of having to wait so long?
Tell me what you think! I want to hear, and surprisingly over at the Coldplay forum, they want to know as well.
NOW GOOD PEOPLE OF INTERFERENCE...DON'T YELL AT ME!
PLEASE READ BEFORE YOU RESPOND
I'm only using Coldplay as an example...I am, in no way shape or form, comparing their damn musical styles. U2 will ALWAYS wins in that debate (Please people). I'm only mentioning some of the tactics used by Coldplay towards the marketing their Album/Singles/New EP and Tour. PLEASE READ BEFORE YOU RESPOND
You have to admit, even if you are not a Coldplay fan (Which I'm not...really...that much...okay, just alittle), their marketing team has brilliantly executed their entire campaign regarding the music of Viva La Vida.
Here are some things they have done:
-Coldplay has released two songs for free off of their website:
1. Violet Hill
2. Death and All its Friends
3. (One more supposedly on its way)
-Held a free show at Madison Square Garden and Barcelona plus a secret show at the Hammerstein Ballroom 2 weeks ago.
-Released a music video for free off of their website and iTunes:
1. Lovers in Japan (U.S)
-For each show, they reserve between 15 to 35 floor seats, which are given out AT RANDOM to people within the upper level floors. They even perform 3 songs within the crowd, towards the back of the venue.
-Within 6 months of the debute of Viva La Vida, they will release Prospekts March, which features 6 new songs, excluding 3 rumored hidden tracks and two remixs, one called of Lost+, featuring Jay-Z (...Random...)
By the end of June 2008, they had debuted at #1 on almost every major music chart and sold more downloads than any album in digital history, surpassing the previous record held by John Mayer's Continuum. As of November, they have the best selling album of the year. (Not a result of brilliant music making)
COLDPLAY FANS ARE VERY, VERY HAPPY CAMPERS.
I think this approach IS EXCELLENT for any band, especially one FAR BETTER than Coldplay...such as...I don't know...U2.
Everyone wins here, fans are happy, managers are happy cause the record sales have been fantastic (Sound good to you, Paul?) and the band receive free publicity for their little freebies (A drop in the bucket for a band as massive as U2).
In a world where digital download dominates and free of charge downloads of entire albums (A la Radioheads, In Rainbows) is deemed too risky by most...isn't this the best avenue for U2 to take? A free song a couple weeks before the albums comes out, a couple of free shows (Yeah, I know the Brooklyn Bridge was free but I mean in the Garden or something)...a little new material, every couple of months instead of having to wait so long?
Tell me what you think! I want to hear, and surprisingly over at the Coldplay forum, they want to know as well.