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It's easy. When the music has lost it's edge (no pun intended) and there is nothing remotely controversial or offensive about the image, that's a sure sign!
so around The Joshua Tree then?
so when you add 2 songs with some electric guitar you immediately are not pandering?
if only All that you can't ... had 1 more song like New York then
I'm taking down notes
Everything is so vague and radio-friendly because Clear Channel would probably ban their stuff if it were politically challenging of the US. U2 is more terrified of not being popular than saying what needs to be said or being true to their art. Bono used to decry American neocolonialism in Latin America on "The Joshua Tree"; where's the modern response to present-day neo-colonialism toward the Middle East or even Hugo Chavez' Venezuela.
Eh....I don't fucking know.......
For the launch of POP it was a Kmart; at the time it seemed alternative or whatever and cool and the general public thought it was stupid; I guess I thought there was no pandering....
For ATYCLB they were on every fucking talkshow, TRL, SNL, NFL, anything else that has 3 letters ending with an L, whatever......
That seemed like pandering for an audience, but at the time they said as much because:
1. they were coming off an unpopular last album (POP)
2. they were up against Britney/BSB/ etc.
so whatever, they won that.
great.
why they needed the machine for HTDAAB after the success of ATYCLB and the tour I don't know...EVERYONE KNEW THEM AT THAT POINT.
They don't need to do excessive marketing/advertising/kisssing ass for this record.
Make it good.
That's all.
Stay away from Entertainment Tonight etc........
I mean, at this point, you can't really be bigger or richer than they are, so it should be about something more; "Reaching out to a larger audience" is really not a plausible argument at this point....who on the planet doesn't know them?
I think that U2 want to reach out to the audience with their -new- music, rather than being known for their older hits. This after all is the fate of most long-term bands and artists - to have their new music totally ignored by the radio because they can just play those old familiar hits instead. Which is probably one of the reasons U2 feel like they have to work harder at promotion than before.
i can't for the arguments that will no doubt occur when the new album comes out.
"too dark"
"too poppy"
"too metal"
"when the hell is edge going to catch on fire again?"
"they sound like coldplay"
I agree. They want to be just as popular for the new material as with the old which is why the tours always have a strong selection of songs from the latest albums.
As for the other comments in this thread about "everybody knows U2", you'd be amazed at how many people have never heard of them or barely know them. I work as mobile dog groomer and since I'm such a U2 fan I naturally started talking to my clients about them and especially about Bono and I would say that a good 3/4's of my customers had only a vague notion of who Bono was other than "oh, is that the guy in the sunglasses" and even fewer knew much of anything about U2 other than "is that the irish band?".
As much as Bono and U2 have been in the press they are still not as universally known and The Beatles and Elvis.
Dana