I find the whole "GOYB isn't doing well" thing funny. I have plenty of friends who aren't even aware that U2 have a new single on the radio yet! The video has only been released today (and only on the 'net so far), the single hasn't been released yet, and there's been no major marketing push. Wait 'til The Grammy's and The Brits have been and gone, and the promotion really kicks in, and things will change. GOYB may have been listened to, viewed, and discussed to death in U2 Fan World, but outside that bubble people are just waking up to it.