New U2 Song To Be Featured In NFL Network's Super Bowl Commercial - U2 Feedback

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Old 01-29-2009, 09:16 PM   #1
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New U2 Song To Be Featured In NFL Network's Super Bowl Commercial



NEW U2 SONG TO BE FEATURED IN

NFL NETWORK’S SUPER BOWL COMMERCIAL DURING THE GAME


Raiders Star Darren McFadden Runs Through

an NFL Offseason to Highlight Year-Round Coverage


Twenty-two time Grammy Award-winning band, U2 will be providing the soundtrack to NFL Network’s Super Bowl XLIII commercial that will run during the game. “Get On Your Boots,” the group’s newest single, will be featured in the commercial airing only on Super Bowl Sunday.


The ad, entitled “RUN,” features Oakland Raiders star running back Darren McFadden beginning a training run that continues through the NFL offseason, illustrating that NFL Network is where “Football Season Never Ends.”


This marks the sixth consecutive year that NFL Network will have an advertisement in the Super Bowl. The commercial promotes all NFL Media outlets, including NFL Network, NFL.com and NFL Mobile Live.


“This spot demonstrates that the season and passion for football never ends for players, fans and for NFL Media,” said Dena Kaplan, senior vice president, marketing for NFL Network. “When all you want is football, we’re the direct connection to the NFL all year long.”


Key highlights of the NFL calendar are represented including: NFL Scouting Combine, NFL Draft, Training Camp, and Hall of Fame Induction weekend. The commercial concludes with a uniformed McFadden running onto the field for the opening game of the NFL season.


Also appearing with McFadden in “RUN” are Raiders teammates running back Justin Fargas and center Chris Morris at training camp and running into the stadium, while NFL prospects Brian Cushing (USC) and Brian Orakpo (Texas) participate in NFL Scouting Combine. All were part of the day-long shoot in Los Angeles.


The overall concept was developed in partnership with MeringCarson, and produced by Motion Theory. Cinematographer Claudio Miranda, who was recently nominated for an Oscar for his work on The Curious Case of Benjamin Button, served as Director of Photography.


NFL Network airs seven days a week, 24 hours a day on a year-round basis and is the only television network fully dedicated to the NFL and the sport of football. For more information, log on to NFL Network. NFL.com is the exclusive internet home of NFL Network.

New U2 Song to be Featured in NFL Network’s Super Bowl Commercial During the Game | Sports Media News
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Old 01-29-2009, 09:17 PM   #2
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awesome, they're getting into full promo mode!!
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Old 01-29-2009, 09:17 PM   #3
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Here comes the fucking promotion I was dreading. Ah well. I guess I can't live in a pipe dream forever.
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Old 01-29-2009, 09:19 PM   #4
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The general bitchfest over the lack of promotion of the new single will now give way to the general bitchfest over the shameless overpromotion of the new single.

Dana
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Old 01-29-2009, 09:19 PM   #5
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Of course. This is u2 fans we're talking about.
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Old 01-29-2009, 09:22 PM   #6
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more reason for people who dont like u2 to dislike them even more.
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Old 01-29-2009, 09:23 PM   #7
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I was (half) kidding. Although I honestly did enjoy the quiet confidence that this album seemed to be inspiring in the band. Let's hope they don't go overboard.
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Old 01-29-2009, 09:26 PM   #8
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ew

sell out....



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Old 01-29-2009, 09:27 PM   #9
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i'll care in 3...2....oh, wait. bfd.
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Old 01-29-2009, 09:27 PM   #10
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It's one spot.
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Old 01-29-2009, 09:28 PM   #11
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It's one spot.
plus you won't have to see it, asshole.
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Old 01-29-2009, 09:29 PM   #12
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It's one spot.
gfy
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Old 01-29-2009, 09:30 PM   #13
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plus you won't have to see it, asshole.
This is very true, though it will be DVR'd.
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Old 01-29-2009, 09:32 PM   #14
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Not really a fan of this but I suppose Boots needs all the promotion it can get.

Quote:
Originally Posted by mono View Post
The ad, entitled “RUN,” features Oakland Raiders star running back Darren McFadden beginning a training run that continues through the NFL offseason, illustrating that NFL Network is where “Football Season Never Ends.”
…except, ironically, if you’re a Raiders fan where the soap opera never ends and you wish the season would just end.
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Old 01-29-2009, 09:39 PM   #15
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I wont see it in Canada anyway....we dont get any of the commercials but Im sure it will be youtubed
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