New U2 Song To Be Featured In NFL Network's Super Bowl Commercial

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mikal said:
yeah, i just threw away all my U2 cd's, including the ones they did under the aliases of Passengers and Coldplay.
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There's something wrong in this phrase but I can't find out what it is. :hmm:
Could anyone help me?
 
jasonlee said:
"There is a culture of lies in white rock and roll, that you don't get in hip hop, you don't get in jazz or other areas, where people won't own up to their ambitions, okay? So they pretend, 'Yeah, man, I'm just a punk rocker here, you know? All I care about is the music, man.'

Wrong.

If you love your music, you're going to want to communicate it. It's about communication. That's why you've formed a band. No one forms a band unless they want to be the Beatles or the Rolling Stones, or the Sex Pistols, or the Clash or Nirvana or whatever.

If you want a private little experience, become a potter. Go buy yourself a potter's wheel and go fuck off."

- Bono

"...so over this precious, we're true to our roots, man. We won't let our music go here or there... I think you have to be careful what you do with your music, but this idea of we're not being into corporations and we don't want to be on the radio... We want to be on every TV show. We want to be on every radio show. That's what we want. That's why we do this.

We're signed to a corporation, Universal Records. There isn't a record company I know that's totally independent.

So I got a pain in my ass sometimes that they want to see us keep it real.

Go work in a fucking coal mine and keep it real."

-Larry
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The problem with this logic is that it's about degrees. U2 will be big no matter what, does it really need to associate its music with sports. "Desire" was different; it was a single that became popular and then sports events began using it. U2 is pairing their music with such a commercial industry and I think it's wrong. It's tacky. I can't take all those Beatles songs and other '60s stuff that was advertized on TV ads when I was a child because I think of the product. I was shocked to find out that "Like a Rock" wasn't composed by Ford, but by some guy named Seager.

By doing this, you mess up the meaning of your music. Vertigo will always be the iPod song. "Hold Me, Thrill Me" was always going to be subpar to me, but it's also just a song for a terrible, shamelessly commercial film.

Moby and Mogwai HAVE to do this because they just don't get played on the radio. It's an act of desperation. U2 doesn't; that's the difference; it will still sell millions, but the band is so greedy, it can't resist pairing its music with the most cheesy aspects of American culture like CSI and other shows. There's no dignity in it. It's pathetic really.
 
At the same time, few "commercials" were as shamelessly tacky and obvious and commercial and dumbed down as the videos for "All That You Can't Leave Behind", especially the football video for "Stuck in a Moment", creating a parallel between missing a kick-off and suicide. Preposterous. Even the people in their videos looked so "perfect". That's partly why it's hard for me to hear Bono talk about "soul" because there's none in those videos and the present-day U2 marketing machine. Why don't they go into porn, too; they could make some money; Bono already sat on the board of a company that made a video game about assassinating Hugo Chavez. For the guy who decried American neocolonialism toward Latin America, this was unforgivable. It's video games like this that indoctrinate kids into thinking about the non-American world in a negative way. The US military wants it that way.
 
Muldfeld said:
At the same time, few "commercials" were as shamelessly tacky and obvious and commercial and dumbed down as the videos for "All That You Can't Leave Behind", especially the football video for "Stuck in a Moment", creating a parallel between missing a kick-off and suicide. Preposterous. Even the people in their videos looked so "perfect".
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Do you even try to think sometimes before you post your comments or does your overall negativity prevent you from seing something that's outside your box? This comment is typical for someone who has such a black/white, stereotypical view of the world. Just try to look beyond the obvious surface from time to time before you start poisioning everything with your destructive views, please.
 
Muldfeld said:
The problem with this logic is that it's about degrees. U2 will be big no matter what, does it really need to associate its music with sports. "Desire" was different; it was a single that became popular and then sports events began using it. U2 is pairing their music with such a commercial industry and I think it's wrong. It's tacky. I can't take all those Beatles songs and other '60s stuff that was advertized on TV ads when I was a child because I think of the product. I was shocked to find out that "Like a Rock" wasn't composed by Ford, but by some guy named Seager.

By doing this, you mess up the meaning of your music. Vertigo will always be the iPod song. "Hold Me, Thrill Me" was always going to be subpar to me, but it's also just a song for a terrible, shamelessly commercial film.

Moby and Mogwai HAVE to do this because they just don't get played on the radio. It's an act of desperation. U2 doesn't; that's the difference; it will still sell millions, but the band is so greedy, it can't resist pairing its music with the most cheesy aspects of American culture like CSI and other shows. There's no dignity in it. It's pathetic really.
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And Radiohead's 15 Step being in that cinematic classic piece of crap movie Twilight is okay, I suppose.

Radiohead are such sell-outs. :sad:
 
doctorwho said:
But both of those bands are young. It would be like U2 promoting "Desire" now. No need - U2 members were young then and they were the hot rock act. New songs were anticipated. But now, many kids will instantly say "why hasn't U2 retired?" Gee, so we can listen to more classics like "Single Ladies", "Hot and Cold" and "My Life Would Suck Without You"? :rolleyes: But throw U2 in a commercial or two, where suddenly U2's music gives the illusion of being "hot" and "relevant" and there's a hit.
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single ladies is a very, very good song. that's not a joke either.
 
rihannsu said:
The general bitchfest over the lack of promotion of the new single will now give way to the general bitchfest over the shameless overpromotion of the new single. :applaud:

Dana
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To join the general bitchfest over how their last album is always better than their new one.:cute:
 
Catman said:
I don't mind this at all - it's not like "...Boots" is some sacred song... it's fun, catchy, and musically diverse (comparatively to recent U2-output). The band turned down 27 million dollars for use of WTSHNN in a car commercial... they're not completely unscrupulous :wink:
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They should have gone for it. Streets is not sacred at all :wink:
 
last unicorn said:
Do you even try to think sometimes before you post your comments or does your overall negativity prevent you from seing something that's outside your box? This comment is typical for someone who has such a black/white, stereotypical view of the world. Just try to look beyond the obvious surface from time to time before you start poisioning everything with your destructive views, please.
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Ditto.

Mul, art means whatever you want it to mean. I don't care what U2 does with their music because all that matters to me is what I care about the music.

And I'm not sure what porn and video games and Hugo Chavez and the American military have anything to do anything. There are plenty of other places where you can sharpen your rhetoric skills, but try to keep it out of this discussion, Mul.

And why care about the commercials? I don't know why you allow that to "mess up the meaning of the music." For you to enjoy any piece of art, you need to separate the art from the artist or whatever, and examine it per se.

Apparently your over-analytical view of art ruins your ability to enjoy and interpret the songs. Just let it go and try to enjoy the songs for what they are instead of what they're not, and all your concerns will melt away.
 
jasonlee said:
Ditto.

Mul, art means whatever you want it to mean. I don't care what U2 does with their music because all that matters to me is what I care about the music.

And I'm not sure what porn and video games and Hugo Chavez and the American military have anything to do anything. There are plenty of other places where you can sharpen your rhetoric skills, but try to keep it out of this discussion, Mul.

And why care about the commercials? I don't know why you allow that to "mess up the meaning of the music." For you to enjoy any piece of art, you need to separate the art from the artist or whatever, and examine it per se.

Apparently your over-analytical view of art ruins your ability to enjoy and interpret the songs. Just let it go and try to enjoy the songs for what they are instead of what they're not, and all your concerns will melt away.
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I find it really hard to disagree with anything in this statement.


Its like this:


Some people love to grow flowers...

Some people love to pick them and bring them into their home...

Others love to stop and smell them...

and many are just plain allergic to them.


Not sure if you get where I'm going with this...but I've always felt that its a great way to desribe all that encompasses art, and those who view it.

The experience is not the same for everyone. Plain and simple
 
I'm less upset about U2's music being in a commercial than I am about their music being associated with the stinkin' Raiders.
 
buzzkill27 said:
:doh::doh::doh::doh:

The commercial is for NFL network the NFL's(American football) own channel to be aired during the Superbowl(the American Football championship game)....no money was exchanged...what is the problem with this??
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obviously you didn't get the sarcasm... I don't think she was being serious there.:huh:
 
U2 Gets Their Boots On During NFL Network Super Bowl Ad

:hyper: Received this in an email!!

U2 Gets Their Boots On During NFL Network Super Bowl Ad - 2009-01-31 15:07:58 - Multichannel News

U2 Gets Their Boots On During NFL Network Super Bowl Ad

Band's New Single Is Soundtrack To Net's 'Run' Commercial In Big Game

Mike Reynolds -- Multichannel News, 1/31/2009 8:07:58 AM MT
Bruce Springsteen and the E Street Band may be performing at halftime, but Bono and the boys will have a presence in Super Bowl XLIII this Sunday as part of NFL Network's commercial that will "run" during NBC's coverage of the Big Game.

Irish super group U2 will provide the soundtrack to NFL Network's Super Bowl XLIII commercial.
"Get On Your Boots," the group's newest single, will be featured during the spot, entitled "Run," which showcases Oakland Raiders running back Darren McFadden, beginning a training run that continues through the NFL off-season. The commercial. according to executives, illustrates that NFL Network is where "Football Season Never Ends."
This marks the sixth straight year the NFL's in-house network will have an advertisement in the Super Bowl. In addition to NFL Network the commercial touts NFL.com and NFL Mobile Live.
"This spot demonstrates that the season and passion for football never ends for players, fans and for NFL Media," said Dena Kaplan, senior vice president, marketing for NFL Network, in a statement. "When all you want is football, we're the direct connection to the NFL all year long."
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