MARK MY WORDS: Album out BY Super Bowl, FIRST SINGLE at the LEAST

[LastEdgeOnEarth]

The biggest television event of the year, basically a National Holiday and you think U2 will let The Boss have all the GLORY?

Something will be cooking with U2 by then....at least the first single will be out for one of the SUPER BOWL COMMERCIALS!

 

[mofo82]

very good thought...i can see that. With the SuperBowl on Feb 1, '09, the perfect launching pad commercially, especially if the album drops Feb 2/3 (and the best bday gift ever for Feb4!) With their pairing with the NFL in the past, could imagine hearing a new single being used for commercial break intro/outro.

 

[BVS]

and you think U2 will let The Boss have all the GLORY?

Yes, I do...

 

[dclawyer]

There's a whole other world out there, including Ireland, who doesn't give a crap about American football. And U2 are huge fans of Springsteen. Why undercut him when they don't need a gimmick which would only matter in the US?

 

[powerhour24]

As much as American football is really only culturally connected with the US, the Super Bowl is still one of the most watched events in the world.

But I really doubt they'll use it as a spring board (except if there's a single out and its used in an Apple ad), come on how many albums are advertised on TV anymore? Although I was quite surprised this spring to see a spot for R.E.M.'s "Accelerate".

 

[Screwtape2]

The biggest television event of the year, basically a National Holiday and you think U2 will let The Boss have all the GLORY?

Something will be cooking with U2 by then....at least the first single will be out for one of the SUPER BOWL COMMERCIALS!

The ONLY way this makes sense to me is if the New Orleans Saints make it to the Superbowl. Then maybe U2 will have an uplifting song played about the city during a commerical. Unfortunately, the Saints aren't a lock for the playoffs so...

 

[Utoo]

I HIGHLY doubt a song from the new album will be used in a commercial that isn't a commercial for the album itself.

They cashed in for the World Cup, but their argument was that there's nothing bigger than the World Cup. Plus, it had a ONE Campaign association.


who knows, i could be wrong.

 

[Screwtape2]

I HIGHLY doubt a song from the new album will be used in a commercial that isn't a commercial for the album itself.

But Vertigo in the iPod commercials was a commercial for iPods not the album.

 

[LemonMelon]

Why undercut him when they don't need a gimmick which would only matter in the US?

97.5 million viewers watched the Super Bowl last year. It may only matter in the US, but the Super Bowl is kind of a big deal.

Regardless, I can't see U2 hawking their album between plays.

 

[Utoo]

But Vertigo in the iPod commercials was a commercial for iPods not the album.

True. I was thinking more along the lines of a car commercial & forgot about the iPod commercial.

 

[Zoots]

The rest of the world doesn't care about american football.

 

[the tourist]

The rest of the world doesn't care about american football.

But aren't there more album sales in the US than anywhere else in the world?

 

[Rob33]

The rest of the world doesn't care about american football.

uhhhhh...ok....?

What are you trying to say?

There's no question that this would be a HUGE promotion for the new record....it's a great idea....

 

[digitize]

The rest of the world doesn't care about american football.

Much of the U.S. (myself included) doesn't even care about 'merican "football".

 

[popacrobat]

But Vertigo in the iPod commercials was a commercial for iPods not the album.

It was actually a promotion for itunes, not ipods.

 

[LemonMelon]

The rest of the world doesn't care about american football.

So? Americans care about U2.

 

[Screwtape2]

But aren't there more album sales in the US than anywhere else in the world?

Plus North America usually gets two legs on every tour.

 

[Vlad n U 2]

What on gods green earth is American football...

 

[DoctorMacPhisto]

I'm still hoping on getting something juicy by the end of this year

 

[luna_lovegood]

What on gods green earth is American football...

Idiots who know nothing about real football running into each other in jodpars, baseball helmets and shoulder pads.

 

[coemgen]

I don't see why this is such a far-fetched idea. They used "Beautiful Day" to kick off the Olympics and didn't they use "City of Blinding Lights" for a college football game and the World Cup? I can totally see them doing something with the Super Bowl. But no, they won't try to compete with Springsteen's half-time show.

 

[SamuelSmeloc]

Idiots who know nothing about real football running into each other in jodpars, baseball helmets and shoulder pads.

Thanks for elucidating that.

 

[mofo82]

I don't see why this is such a far-fetched idea. They used "Beautiful Day" to kick off the Olympics and didn't they use "City of Blinding Lights" for a college football game and the World Cup? I can totally see them doing something with the Super Bowl. But no, they won't try to compete with Springsteen's half-time show.

exactly why i agree with the original poster

 

[Vlad n U 2]

Idiots who know nothing about real football running into each other in jodpars, baseball helmets and shoulder pads.

Yeah I know what it is. Was being sarcastic...

 

[Zoots]

uhhhhh...ok....?

What are you trying to say?

The rest of the world doesn't care about american football.

Pay attention, Rob!

So? Americans care about U2.

So fuck the rest of the world? I know Americans care about U2. And I also realize that the US is probably U2's biggest market. But there are fans in the rest of the world... those who don't give a shit about American Football. They'll probably look at this like U2 is kissing American ass yet again. If U2 has to latch on to a sporting event, it's better to pick a worldwide sport like Soccer. That is if they give a shit about fans outside America.

 

[luna_lovegood]

Yeah I know what it is. Was being sarcastic...

oops! missed the sarcasm ... but it was a nice excuse to to elaborate on the painful ways Americans can take a perfectly enjoyable sport and butcher it. (apologies to any fans ... but seriously. watch a game of rugby union. thats how its meant to be played )

 

[LemonMelon]

But there are fans in the rest of the world... those who don't give a shit about American Football. They'll probably look at this like U2 is kissing American ass yet again.

So fuck the rest of the world?

Yeah, come to think of it, fuck the rest of the world. They're being selfish, narrow-minded idiots right now, hogging U2 like that.

Honestly, I'm not even in favor of U2 hawking their record during the Super Bowl. I just think the idea that, by doing so, U2 would be making the rest of the world feel bad (and proving, once and for all, that U2 loves them less, like the kid who ran the car over the dog and into a tree) is ludicrous at best. The rest of the world needs to grow some balls if they're getting uptight about that.

 

[the tourist]

Pay attention, Rob!




So fuck the rest of the world? I know Americans care about U2. And I also realize that the US is probably U2's biggest market. But there are fans in the rest of the world... those who don't give a shit about American Football. They'll probably look at this like U2 is kissing American ass yet again. If U2 has to latch on to a sporting event, it's better to pick a worldwide sport like Soccer. That is if they give a shit about fans outside America.

...but Americans don't pay attention to soccer (or at least most Americans), so they'd be alienating Americans' taste in sporting evenings to advertise for. It'd be bad business.

 

[Reead]

Why not just cater to both the US and Europe?

This "mutually exclusive" business is nonsense.

 

[LemonMelon]

Why not just cater to both the US and Europe?

This "mutually exclusive" business is nonsense.

Now there's a novel thought; if you're rich and can afford to cater to both, why not go for it?