Nick66
Rock n' Roll Doggie ALL ACCESS
I don't have the answers either. It just seems odd to blame the music for being too dancy or weird or un-U2 or unfinished when the previous album was just as much if not more so in all those departments (and on that last point, lets substitute "rushed" for unfinished). And I'll reiterate that people didn't have a chance to hear the album before buying it by and large; it's all about the songs heard on the radio that determined if an album would make a huge splash or not.
And it's also odd to say the public's taste changes, be said Zooropa was ahead of its time, and Pop in a way very much of its time, if not a little behind the curb by the time it came out. It's possible that the pre-release rumors of this being a dance/techno combined with the clubby Discotheque people just kept people away. It doesn't explain why Numb didn't have the same effect, but there wasn't as much press (positive or negative) back then, and people probably just saw/heard there was a new U2 album and bought it. I mean, just because a few million people in the U.S. owned it doesn't mean they necessarily liked it!
Well, I think we might be overstating Zooropa's performance (7 mil) to Pop's (6 mil). It's not as if Zooropa was this massive seller in the first place…both records are off significantly vs. AB's 18 million. If you look at sales figures, you can argue that the further away U2 got from the JT (25 mil) and their "traditional" sound, the further their sales fell. Setting aside R&H (14 mil) their numbers didn't really recover somewhat until they got back to a more stripped-down sound with ATYCLB.
Really, looking at this data you can't conclude that Pop's relative failure was largely because people just weren't receptive of the music. As much as a reinvention as AB was stylistically, it was still very much a rock record that most fans at the time could embrace. Zooropa by comparison, is a lot further removed musically from JT than AB…and Pop further still. Neither are traditional rock records, and don't sound that way. As a consequence, those records sold less and less. Again, once U2 got back to their more "traditional" sound, their sales made a recovery. There's just no other way to explain a drop from 18 million to 6 or 7 million. Not first singles, not costumes, and certainly not irony in Popmart. Zooropa sold less than half of what AB did despite being released in the middle of the ZOOTV tour and at the height of U2's popularity; Pop had a HUGE promotional push. This isn't some start up band; no one can say U2 didn't have every opportunity to get their music in front of listeners. The listeners just didn't like what they were hearing (relatively speaking). Perhaps all this tells us is that, when you add NLOTH in the mix, U2's hard core fan base, the one's who will buy anything with their name on it, is around 5-7 million. But not even all the U2 fans who bought those records like them; I bought Pop the day it came out and my feelings on it are well known. The gaudy sales figures from the more "popular" records come from the general public, who prefer a more mainstream sound.
Again, this isn't a commentary on how good Pop's (or Zooropa's) music is, that's completely subjective. I'm not saying U2 made a mistake reinventing themselves in the 90's, I don't believe they did and think if they'd continue to put out JT's they would have faded away. But in terms of how much public accepted the music in Pop (and to a lesser extent Zooropa), as reflected by record sales, the data is pretty clear.