Daytona 500 commercial on FOX features "Bad" - U2 Feedback

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Old 01-10-2010, 06:12 PM   #1
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Daytona 500 commercial on FOX features "Bad"

I was just watching the Packers-Cardinals NFL game and an ad for the Daytona 500 came on with "Bad" as the soundtrack of the commercial (not on youtube yet). Anyone know if U2 has any association with NASCAR?
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Old 01-10-2010, 06:13 PM   #2
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I saw that too. It was right before the halftime show.
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Old 01-10-2010, 06:15 PM   #3
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I saw it as well.... it struck me as quite strange to hear a U2 song commercialized for a car race.
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Old 01-10-2010, 06:17 PM   #4
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That was weird. I just don't associate U2 with Nascar. ESPN is using COBL and Beautiful Day for World Cup commercials.
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Old 01-10-2010, 06:18 PM   #5
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Quote:
Originally Posted by trojanchick99 View Post
That was weird. I just don't associate U2 with Nascar.
This.
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Old 01-10-2010, 06:19 PM   #6
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i didn't see it
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Old 01-10-2010, 06:23 PM   #7
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Just watch 30 seconds of some Nascar and Dale Ernhart (sp?) footage and play Bad in the background. It'll be a reasonable facsimilie.
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Old 01-10-2010, 06:44 PM   #8
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If they are going to use a U2 song for a Daytona commercial, they should have used "Fast Cars."
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Old 01-10-2010, 06:52 PM   #9
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Quote:
Originally Posted by joerags View Post
If they are going to use a U2 song for a Daytona commercial, they should have used "Fast Cars."
Absolutely! Or "Daddy's Gonna Pay For Your Crashed Car."
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Old 01-10-2010, 11:09 PM   #10
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Bono does like to visit the race cars once in a while.

Anyways, I was reading these posts on Twitter earlier today. May not be the exact reason but could be a possibility:

Quote:
atu2

RT @mattmcgee: Wow, FOX using U2's "Bad" as backing music on a Dayton 500/NASCAR commercial.

@atu2

"synch" rights (TV ad, film) for a "recognizable" excerpt of a song would normally get licensed straight by publisher. But...
the big networks can get an overall license covering this kind of thing, so no one-off permissions needed here (probably)

I used to work in music copyright if I haven't told you that.
(posted by) beth_may

Although if it were so easy for them it seems we would hear a lot more u2 on TV
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Old 01-10-2010, 11:15 PM   #11
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Quote:
Originally Posted by rwolins1 View Post
Anyone know if U2 has any association with NASCAR?
There was also a U23D car wasn't there? I don't know if it ever raced but I know there are photos of it.

Found one

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Old 01-11-2010, 12:37 AM   #12
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I wanted to throw up when I saw that this afternoon.
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Old 01-11-2010, 08:57 AM   #13
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Thanks for posting this--I thought I was hearing things! My son actually saw the commercial and started screaming "mom there's a U2 commerical on". Needless to say I was very surprised that it was for car racing, not for U2!
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Old 01-11-2010, 09:41 AM   #14
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I thought the commercial was well done...great pacing to the video, great shots...well done.
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Old 01-11-2010, 09:45 AM   #15
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U2 have sold out. (again)







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Old 01-11-2010, 09:50 AM   #16
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Greedy bastards

I HATE THEM!

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Old 01-11-2010, 09:54 AM   #17
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Hubby told me about it. He wasn't sure if it was U2 (shame on him) but after reading this I will have to let him know it was.
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Old 01-13-2010, 07:56 AM   #18
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Is Daytona particularly notorious for its heroin abusing drivers or something? All I really know about it is that Daytona 95 was a DAMN good arcade game.
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Old 01-14-2010, 12:10 PM   #19
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Couldn´t be a better song.
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Old 01-14-2010, 03:06 PM   #20
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Nascar, really? Haven't they heard of sharp corners in the USA.
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