Bono trademarking his name

[rennowba]

http://www.belfasttelegraph.co.uk/e...rademark-could-spell-end-for-u2-16176753.html

Bono’s newly patented name and signature could spell a solo move for the U2 frontman.

Bono, whose real name is Paul Hewson, has converted his stage name and squiggle into a trademark with the Irish Patents Office amid hints that U2’s 35-year career may be nearing its end.

“I’m not so sure the future hasn’t dried up," Bono said during an interview last year. “It’s quite likely you might hear from us next year but it’s equally possible that you won’t,” according to the Irish Daily Star.

The rocker’s new patent means he can use his trademark sign on everything from music releases to underwear and glasses, following in the footsteps of Jedward who trademarked their name earlier this year.

 

[super fly guy]

Hmm.

 

[mikal]

Bono Underwear would be a great career move.

 

[corianderstem]

Who the fuck makes a connection between "trademarking his name" and "shit, it's a sign they're breaking up!" Stoopid newspapers, that's who.

re the trademarking, it's probably a smart thing to do to protect one's "brand," when you're a ridiculously rich rock star who goes by one name and is in fact "a brand," like it or not.

Does this mean he can go after people trying to use his name (like, say, impersonators who allow people to think he's really Bono including signing his name as an autograph?) to protect his trademarked brand, not unlike how big companies with a recognizable logo go after companies who try and piggy-back on their business by using a similar logo?

Maybe that's copyright vs trademark and US vs Ireland, not sure how that all compares.

I don't think he's going to start coming out with Bono Body Spray (U 2 CAN SMELL RICH!) or Bono Non-Orthopedic Shoe Lifts (ADD THREE INCHES OF ELEVATION), so yeah, this isn't really much to get all excited about.

 

[deep]

he should put his name on eco-friendly products only

and donate a nominal amount to environmental groups

 

[mikal]

Who the fuck makes a connection between "trademarking his name" and "shit, it's a sign they're breaking up!" Stoopid newspapers, that's who.

re the trademarking, it's probably a smart thing to do to protect one's "brand," when you're a ridiculously rich rock star who goes by one name and is in fact "a brand," like it or not.

Does this mean he can go after people trying to use his name (like, say, impersonators who allow people to think he's really Bono including signing his name as an autograph?) to protect his trademarked brand, not unlike how big companies with a recognizable logo go after companies who try and piggy-back on their business by using a similar logo?

Maybe that's copyright vs trademark and US vs Ireland, not sure how that all compares.

I don't think he's going to start coming out with Bono Body Spray (U 2 CAN SMELL RICH!) or Bono Non-Orthopedic Shoe Lifts (ADD THREE INCHES OF ELEVATION), so yeah, this isn't really much to get all excited about.

at first glance, when i read "ADD THREE INCHES OF ELEVATION", i thought you were going a completely different route.

 

[KUEFC09U2]

Typical newspapers

 

[super fly guy]

For once I might agree with the money grabbing criticism!

 

[rennowba]

Who would buy bono underwear i can just imagine the design with bonos name written round the top of the pants on the band just like calvin kleins

 

[deep]

he should put his name on this product

help save the planet

 

[deep]

For once I might agree with the money grabbing criticism!

to be fair he was falling a little behind

The Edge seems to be having good success in the mansion development business in the hills over looking the pristine Californian Coast

 

[BVS]

Well the Telegraph already reported earlier this year that Bono became a billioinare after Facebook went public(so we already know they have their facts correct)... could we possibly be seeing a Bono social media spin off?

 

[corianderstem]

at first glance, when i read "ADD THREE INCHES OF ELEVATION", i thought you were going a completely different route.

Bono Voxagra?

For once I might agree with the money grabbing criticism!

Why assume he did this so he could put his name on products? Why not assume that he did it to avoid OTHER people making money on his name?

 

[KUEFC09U2]

Bono Voxagra?

Why assume he did this so he could put his name on products? Why not assume that he did it to avoid OTHER people making money on his name?

Because its interference

 

[MrsSpringsteen]

Didn't Jay Z and Beyonce trademark Blue Ivy? Honestly I'm surprised he didn't do that ages ago. I'm sure many celebrities do it and no one ever finds out.

 

[Nick66]

Ugh.

 

[corianderstem]

My first reaction to Jay-Z and Beyonce trademarking their sprog's name was to give a massive eyeroll, but after my finger wagging a few posts ago, I realize that's probably the same thing.

I'm sure there are LOADS of shitasses who would otherwise be starting websites and whatnot with that poor kid's name, to try and capitalize on it.

 

[martha]

I got lost at Bono underwear.

 

[corianderstem]

He should make Bono Underoos.

 

[GopherMacPhisto]

I'm surprised it took him this long to copyright it.

 

[biff]

But he's "following in the footsteps of Jedward", so it must be a brilliant move, clearly.

 

[Rachel D.]

Wasn't there a band called Bono Must Die a couple years ago? I think they were from Ireland and I may have seen an article saying something about Bono objecting to them using his name.

 

[gweeps]

Well the Telegraph already reported earlier this year that Bono became a billioinare after Facebook went public(so we already know they have their facts correct)... could we possibly be seeing a Bono social media spin off?

Did he really become a billionaire?

 

[Jive Turkey]

The guy is clearly trying to squeeze more money out of us. Please, no more extortion

 

[corianderstem]

Wasn't there a band called Bono Must Die a couple years ago? I think they were from Ireland and I may have seen an article saying something about Bono objecting to them using his name.

I think they were called Bono Must Diet, and he was righteously pissed. I bet that band is first on his take-down list with his team of new trademark lawyers.

 

[PhilsFan]

Does this mean we have to pay Paul McGuinness a quarter every time we say his name? Jesus. I guess Laz was ahead of his time all along with "Boner."

 

[corianderstem]

We'll just start pronouncing it like Sonny Bono. Loophole!

 

[Danny Boy]

Any article referring to Bono following in the footsteps of Jedward instantly loses all credibility.

 

[corianderstem]

When I was in Ireland last year, I got a gas station receipt that had Jedward printed on the back of it.

The gas station attendant was mortified when I pointed it out and laughed. I took a picture of it as a "WTF IRELAND" moment.

 

[bonocomet]

he should put his name on this product

help save the planet

He's too late. He should have done it sooner.

Bono