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Old 06-27-2012, 03:09 PM   #1
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Bono trademarking his name

http://www.belfasttelegraph.co.uk/en...-16176753.html

Bono’s newly patented name and signature could spell a solo move for the U2 frontman.

Bono, whose real name is Paul Hewson, has converted his stage name and squiggle into a trademark with the Irish Patents Office amid hints that U2’s 35-year career may be nearing its end.

“I’m not so sure the future hasn’t dried up," Bono said during an interview last year. “It’s quite likely you might hear from us next year but it’s equally possible that you won’t,” according to the Irish Daily Star.

The rocker’s new patent means he can use his trademark sign on everything from music releases to underwear and glasses, following in the footsteps of Jedward who trademarked their name earlier this year.
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Old 06-27-2012, 03:25 PM   #2
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Hmm.
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Old 06-27-2012, 03:25 PM   #3
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Bono Underwear would be a great career move.
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Old 06-27-2012, 03:31 PM   #4
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Who the fuck makes a connection between "trademarking his name" and "shit, it's a sign they're breaking up!" Stoopid newspapers, that's who.

re the trademarking, it's probably a smart thing to do to protect one's "brand," when you're a ridiculously rich rock star who goes by one name and is in fact "a brand," like it or not.

Does this mean he can go after people trying to use his name (like, say, impersonators who allow people to think he's really Bono including signing his name as an autograph?) to protect his trademarked brand, not unlike how big companies with a recognizable logo go after companies who try and piggy-back on their business by using a similar logo?

Maybe that's copyright vs trademark and US vs Ireland, not sure how that all compares.

I don't think he's going to start coming out with Bono Body Spray (U 2 CAN SMELL RICH!) or Bono Non-Orthopedic Shoe Lifts (ADD THREE INCHES OF ELEVATION), so yeah, this isn't really much to get all excited about.
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Old 06-27-2012, 03:39 PM   #5
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he should put his name on eco-friendly products only

and donate a nominal amount to environmental groups
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Old 06-27-2012, 03:40 PM   #6
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Quote:
Originally Posted by corianderstem View Post
Who the fuck makes a connection between "trademarking his name" and "shit, it's a sign they're breaking up!" Stoopid newspapers, that's who.

re the trademarking, it's probably a smart thing to do to protect one's "brand," when you're a ridiculously rich rock star who goes by one name and is in fact "a brand," like it or not.

Does this mean he can go after people trying to use his name (like, say, impersonators who allow people to think he's really Bono including signing his name as an autograph?) to protect his trademarked brand, not unlike how big companies with a recognizable logo go after companies who try and piggy-back on their business by using a similar logo?

Maybe that's copyright vs trademark and US vs Ireland, not sure how that all compares.

I don't think he's going to start coming out with Bono Body Spray (U 2 CAN SMELL RICH!) or Bono Non-Orthopedic Shoe Lifts (ADD THREE INCHES OF ELEVATION), so yeah, this isn't really much to get all excited about.
at first glance, when i read "ADD THREE INCHES OF ELEVATION", i thought you were going a completely different route.
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Old 06-27-2012, 03:41 PM   #7
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Typical newspapers
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Old 06-27-2012, 03:43 PM   #8
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For once I might agree with the money grabbing criticism!
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Old 06-27-2012, 03:45 PM   #9
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Who would buy bono underwear :-) i can just imagine the design with bonos name written round the top of the pants on the band :-) just like calvin kleins
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Old 06-27-2012, 03:53 PM   #10
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he should put his name on this product

help save the planet
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Old 06-27-2012, 04:05 PM   #11
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For once I might agree with the money grabbing criticism!
to be fair he was falling a little behind

The Edge seems to be having good success in the mansion development business in the hills over looking the pristine Californian Coast
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Old 06-27-2012, 04:47 PM   #12
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Well the Telegraph already reported earlier this year that Bono became a billioinare after Facebook went public(so we already know they have their facts correct)... could we possibly be seeing a Bono social media spin off?
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Old 06-27-2012, 04:49 PM   #13
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at first glance, when i read "ADD THREE INCHES OF ELEVATION", i thought you were going a completely different route.
Bono Voxagra?

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For once I might agree with the money grabbing criticism!
Why assume he did this so he could put his name on products? Why not assume that he did it to avoid OTHER people making money on his name?
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Old 06-27-2012, 04:53 PM   #14
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Originally Posted by corianderstem

Bono Voxagra?

Why assume he did this so he could put his name on products? Why not assume that he did it to avoid OTHER people making money on his name?
Because its interference
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Old 06-27-2012, 04:56 PM   #15
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Didn't Jay Z and Beyonce trademark Blue Ivy? Honestly I'm surprised he didn't do that ages ago. I'm sure many celebrities do it and no one ever finds out.
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