The U2 Nation are a weird lot in that they want Bono and the boys to be the "biggest band in the world" while also maintaining some type of personal "my band" feel. It's an impossible goal, one that put ATYCLB in the cross hairs. An unabashed pop album shooting for the mainstream, ATYCLB was a huge ideological departure for the band after a decade of experimentation. And for what it's worth, the album couldn't have served it purpose better in that it re-established the group as the most commercially viable on the planet. It was a huge help that the songs were there, and the 9/11 aspect took it to another place (always an overlooked subplot to the band's success in the 00s and a post for another time).
I think ATYCLB's prosperity ultimately disenchanted the POP-obsessed members of this forum (and there are many) because it made the band huge again. U2 fandom had splintered off into something of a huge cult following by the late-90s, but the 2000 release ended all of that.
I have a theory that the relative under-performance of NLOTH will ultimately make this a more popular album around these parts than the previous two, for the sole reason that, like POP, it may ultimately be viewed as a U2 album for U2 fans. It all may seem kind of silly, but I understand it ... I fell in love with the group in the mid-90s, and before ATYCLB caught on, I felt like being a U2 fan was like being an exclusive member of some fucking awesome club. Ultimately, this may be a ridiculous notion, but it was my ridiculous notion and I don't think I was alone..